Our Objectives & Strategy

The objectives of Creative Hinckley, in fulfilment of the Mission, including both enabling and active implementation roles, are to:

• Support the provision of a multi-functional Arts space within the Borough
• Provide quality exhibition space for established and emerging artists to promote their work
• Provide key advisory facilities to promote excellence in the arts as well as business acumen
• Provide access to marketing advice and opportunity for local artists and to promote their work, locally, nationally and internationally
• To support the staging of both amateur and professional art based events across the full spectrum
• To have strong local outreach to encourage participation in the arts to create strong and distinctive communities
• To promote events throughout the full working day with art exhibitions, heritage projects, midday concerts and cultural events tailored to public demand
• To work with the Council to provide a place for the creative community to meet in a relaxed and inspiring location and contribute to a thriving economy
• To support the growth of local employment prospects in creative industries and their supply chains and supporting industries
• To initiate a strong regenerative influence within the town by promoting increased cultural awareness, consequently attracting both business and tourism
• To have strong links with local schools, colleges and universities and to provide access to training from wider links within the arts, contributing to a safer and healthier borough
• To provide access to a greater audience through e-commerce and by other marketing opportunities
• To encourage and promote artists through other cultural centres across the UK and, where appropriate, abroad

Gwyn Williams reveals the Creative Hinckley logo to an excited audience at The Factory in Hinckley

Creative Hinckley recognises, however, that it cannot be all things to all people and that to pursue such a broad agenda without a more tightly defined focus means that it may not succeed in its long-term ambitions. Therefore, there are some priority objectives:

• To gather cross sectored support and membership from the majority of creative industries across the borough of Hinckley and Bosworth and beyond
• To effectively represent the views of this community to the Borough Council in relation to the Goddard Building development and the Local Development Framework
• To secure for itself (Creative Hinckley) a role in managing or letting creative workspace and providing support for creative businesses that are in or will relocate to the borough
• To provide an effective suite of facilities and services to support the growth and development of creative businesses resident in, or related to, the Goddard Building